There are many different types of marketing your film, the stages of Production, Distribution and Exhibition have been modified in many different ways. They modify to how the film has to represent to its specific audience. eg. what women want - featuring Mel Gibson. This film had to reach an audience showing the title obviously its aiming more at women than any other category. they may do this by aiming there product at women's products eg shampoo adverts with the film in it, such things as that.
There are many many different synergy with businesses, this ability to merge with a business can produce great rewards with your product, it gives you the ability to get it out there seen and heard.
This then made me think how would i want to market my film, obviously posters which i have started to sketch out, i will upload these when i have the chance. I was also thinking cross media convergence, the ability to see my trailer of the film on phones and such. also web 2.0 on social networks like facebook. This would give me great distribution to my trailer and i could then see if my target audience is watching and liking what they see. This is like a little experiment, its quite exciting to see how the people will react and to see their opinions. criticism will be taken as a good point, it will give me the ability to strenghten my trailer so it wont have any flaws if any.
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