Evaluation of poster.

My aim was to catch the eye of my target audience this is teenagers from the age or 14 to 19. The colours tend to be a little bland. This is done on purpose. I used the black and white effect on the picture to give a sense of disturbance. Two obvious connotations White - Good and Black - Bad. I think this comes across well even though you may have to look deep to find the meaning. The use of the orange text symbolises 'jail'. A normal connotation of jail is the orange overalls. This contrasts very well with the black and white backing picture. The gunshots are a hint to whats in the film itself. Does someone get shot ? only way to find out is to watch it. The fact that there are two bullet holes with blood also gives the audience leeway into thinking that it may be more than the one person getting shot.

The teenagers are older teenagers. Hearts being 19 and Danny being 18 and Eliza 18. They are represented well by there mise en scene. Especially the two main, Danny and Hearts. The hoodies a stereotypical view of teenagers. You can tell by how there body language is to where they live, Urban areas. Eliza on the other hand is from a total different background. She gives the view of a blue collar working class girl. The mise en scene gives meaning to this with how her attitude is and how she dresses. Meaning is given that she is lost in a total different world, a high class girl in a dog eat dog urban environment.

The genre can also be seen from the trailer. Mostly by the characters than the scenery. The characters look show that they don't look to happy or nice. their dress sense doesn't seem to be what could be classed as a normal look. The big factor is the body language. Both in a position that looks as if they are confronting something or even someone. The genre of this film is thriller/action (urban). The narrative is quite simple. Danny is grieving due to the loss of him mother and his sister. He knows who did it and how, he seeks revenge but first plays games. He outsmarts Hearts and gets in to Hearts inner circle. Then manages to deceive and disrupt everything with Hearts 'so called mates'.

The problem with the poster is that i wanted to keep it full ready to burst with images clues about the film. The problem being if you put to much in it makes it look really bad unless its done correctly. I usually take i keen eye towards simple posters and like them more, so it was more challenging myself and my own likes and dislikes to others opinions.